The AFL has fallen behind the NRL as the most popular Australian sport on Twitter.
#AFL was the third most used sporting hashtag in Australia throughout 2021 behind #NRL and #Tokyo2020.
No AFL player managed to crack into the top eight most tweeted about Australian athletes either. With the top eight names all belonging to athletes with an international presence.
In the list of top ten most used hashtags not just limited to sport, #NRL finished in 8th place ahead of #AFL in 9th position.
There were no major gains in followers on Twitter for AFL players, but Bailey Smith did recently overtake Dustin Martin as the most followed AFL player on Instagram.
Smith currently boasts 355k followers which has risen as his profile as somewhat of a cult figure has developed.
The AFL currently has over 776k followers on Twitter with the NRL having just under 584k following their official account.