The AFL has poached Adelaide list lead Justin Reid for the role of head of football performance, list management and engagement at league HQ.
Reid leaves for Victoria after more than a decade at West Lakes, where he has served in the Crows' recruitment team.
His move to the AFL comes after Ned Guy departed his post over the off-season in favour of taking on the chief of football and innovation title at the Melbourne Demons.
“The list management role is not only demanding and challenging but also one of the most important in any club and Justin has done a great job,” Crows CEO Adam Kelly said in a statement.
“He was instrumental in our ambitious rebuild of the men's playing list and he should reflect on his work with pride.
“These changes took patience and discipline, and Justin's commitment to the strategy did not waver.
“We hope that he can continue to enjoy our journey from afar with some satisfaction, knowing he played a critical role in putting our list in a really strong position.
“The opportunity at the AFL is a significant one and Justin is well qualified, we wish him every success with it going forward.”
Adelaide is set to commence a search to replace Reid, who joined the Crows' list management department in 2015.
Reid has worked through a pivotal period with the Crows, who have managed to lure the likes of Jordan Dawson, Izak Rankine and Alex Neal-Bullen to the club in recent years, with the South Australian side managing to claim the minor premiership in 2025.
