The team behind global phenomenon Drive to Survive, Emmy winners Box To Box, will produce the as-yet-unnamed series, in collaboration with Prime Video, propelling the AFL to a worldwide audience.
Early reports suggest the series will focus on individual stars at their respective clubs, as opposed to the clubs themselves, in a bid to introduce a wider audience to the characters that comprise the nation's most-watched code.
“We love that new audiences will be connected to our stories and our game through this series, and our fans will enjoy finding even more reasons to love footy and its characters. Aussie Rules Football is intricately entwined with the Australian way of life and is full of wonderful characters, storylines and emotions that tie people together from all walks of life," said Bec Haagsma, AFL Executive General Manager Customer and Commercial.
SEN reports the GWS Giants, the Gold Coast Suns, the Fremantle Dockers, the Western Bulldogs and reigning premiers the Brisbane Lions are set to gain international exposure when the new series airs in 240 countries and territories next year.
The series furthers Amazon Prime's existing commitment to showcasing Australian sport, after the success of shows like The Test, and the AFL-centric Making Their Mark and Warriors On The Field.
In the last few years, the code has proven itself a well of content, with Stan also delving into the league's machinations, with shows like Show Me the Money, while the AFL have produced multiple features, in-house, including Dynasties, The Greatest Showmen and Sound the Alarm.
"We know our customers are passionate about homegrown sports and we're excited to give audiences insider access to the moments and personalities that make the AFL so special," said Alexandra Gilbert, Head of Content Prime Video Australia and New Zealand.
Securing the services of Box To Box is a major coup for Prime, and the AFL, with the production company equally excited by the prospect of showcasing this unique sport to the world.
"In the pantheon of international sports, AFL really stood out to us as rich terrain for storytelling potential," said Paul Martin, Box To Box co-founder.
“The world of Aussie Rules has everything we look for in our shows — intensity, big personalities, massive stakes, and stories that hit hard on and off the field. We're thrilled to bring audiences around the globe into the heart of such a tenaciously competitive league.”
The series will focus on the climactic final months of the 2025 season, with all of the clubs rumoured to be involved currently in finals contention.
