Speculation over Cameron's future has been amplified in recent weeks after the 49-year-old and the club decided to hold off on contract discussions until season's end.
Having recorded just one win in the opening six rounds, the Giants and Cameron could opt to go their separate ways in the midst of their struggling home and away campaign.
Speaking on Footy Classified, reporter Caroline Wilson stated that Cameron is beginning to fall out of favour with Giants chief executive Dave Matthews.
“I look at GWS at the moment, the AFL’s other expansion club who’ve been a very, very successful outfit who are clearly coming to the end of their time with Leon Cameron, it’s becoming untenable with GWS at the moment,” Wilson said.
“You’ve got a CEO in Dave Matthews who I think has lost faith in Leon Cameron. It was put to me by somebody very close to the club that Leon has been frozen out.
“I don’t think the relationship between Leon Cameron and Jason McCartney, the footy boss, is what it could be.
"It was put to me by somebody very close to the club that Leon [Cameron] has been frozen out."
— Footy on Nine (@FootyonNine) April 27, 2022
“It’s been put to me by other senior coaches … that when the CEO stops being your mate and talking to you, you know that the writing is on the wall. That’s where it’s at.
“Where I’m getting to with GWS - do they want Alastair Clarkson? If they do, something has to happen quickly.
“I think it is becoming untenable at that footy club.”
A loss to Adelaide on Saturday would see the Giants stoop to a 1-6 record and likely remain in the bottom four on the ladder with finals almost out of the question.
Cameron has amassed a record of 100-4-86 in his tenure with the New South Wales club, a win percentage of 53.68 from 190 matches.