Former Port Adelaide coach and Dustin Martin's mentor, Mark Williams, says there is "no chance" the Tigers star will leave Punt Road for Adelaide.

Former North Melbourne player, Nick Dal Santo, suggested last week, the Crows should push hard for Martin, following reports late last year Adelaide had been in discussions with the Tigers star about a $1 million a year contract.

However, Williams, who is one of Martin's closest friends, says he would advise Martin against moving to Adelaide, despite the potential huge money on offer.

โ€œI remember talking to Benny Cousins. . . at a time when he was out of contract and that maybe he would (move to South Australia),โ€™โ€™ Williams saidย Channel Nineโ€™s Footy SA.

โ€œI said, โ€˜listen, Ben - there is no chance you could survive in Adelaideโ€™. And Iโ€™m saying to Dusty there is no chance he could survive there, either.

โ€œThe fishbowl that Adelaide is and the amount of media that want to talk about you, everyone knows what you are doing every minute of the day - thatโ€™s not for Dusty.โ€

โ€œThere is no chance (he will go to Adelaide).โ€™โ€™

With Martin coming out of contract season's end, he has been the talk of the town for the first two months of the season and will no doubt continue to grab the headlines for the remainder of the season, particularly given his form over the first eight rounds.

Martin has averaged 28.3 disposals, 6.8 clearances, 3.9 tackles, 14 contested possessions and kicked 10 goals so far this season and along with Nat Fyfe will be the hottest property this off-season.

North Melbourne is also expected to make a big play for Martin.