Despite a difficult season on-field, the Hawks have posted a strong financial return for 2022.
On Wednesday the club confirmed a football operations net surplus of $752,006 for the financial year, a sum that comes on top of their $35.1 million consolidated net surplus - a figure that is heavily supported by their sale of gaming and hospitality venues for $32 million.
The rich return adds to a promising year for Hawthorn, who recorded a club record 81,494 members in 2022.
The stellar run of results comes in the club's first uninterrupted year following a difficult prior 24 months due to the COVID-19 pandemic.
“We are in the strongest financial position the club has been in in its history. These financial results showcase the commercial strength of the club as well as the unwavering support of loyal members and commercial and community partners” acting president Peter Nankivell said in a club statement.
“We are delighted to have set a new membership record, with 81,494 members. This committed membership base is integral to the club's success, and we want to thank every single one of our loyal members.
“The club is also extremely appreciative of all our commercial partners for their continued support. In addition, we welcome aboard our newest partners, who we are proud join forces with. Being able to generate these new commercial partnerships is a direct reflection of the club's strength as an organisation.
“On behalf of the board, I would also like to thank the Hawthorn staff and playing group for their ongoing efforts to ensure this club continues to thrive in the ruthless environment of elite sport.”
Hawthorn also saw a total of $973,130 in donations placed toward the Kennedy Community Centre - the club's planned new headquarters.
Chief executive Justin Reeves expressed his delight with the outcome.
“The Kennedy Community Centre will see our club embark upon one of the most significant chapters in our club's history, and to have the continued support of our members, community and philanthropic donors, sponsors and corporate partners is incredibly important.
“We pride ourselves on being an independent club which balances a strong members and community first mindset with sound, forward-thinking commercial decisions. To show, once again, that our club can operate so strongly off-the-field is something we should all be immensely proud of.
“Following a few tough years of instability as a result of COVID-19, we are seeing ongoing growth in all areas across our organisation. This is a testament to the hard-working administration staff, players, coaches, football department, and our selfless volunteers. Our club is in great shape, completely aligned through the football and administration departments and well equipped to continue our push towards our first and next premierships in AFL men's and women's.”
Hawthorn finished the 2022 season in 13th place on the ladder after recording eight wins and 14 losses.
