Etihad Stadium will be officially renamed for the fourth time in its history to Marvel Stadium as of September 1 this year in an eight-year deal.
The change comes as Walt Disney Company signs a new eight-year major sponsorship and naming rights deal with Melbourne Stadiums Limited.
Marvel is the subsidiary of Disney, which has brought to life such names as the The Avengers, Spider-Man and the Hulk.
As part of the new deal, the entire stadium will be rebranded with a Marvel shop added and a host of other exciting installations set to bring the arena and Marvel brand to life.
“Now, we look forward to a new era of entertainment for the stadium where we will push the envelope and continue to deliver world-class events and fan engagement,” Melbourne Stadiums Limited CEO Michael Green said in a statement.
“This partnership will allow us to take the stadium atmosphere to the next level and create memorable experiences for a vast array of audiences and we look forward to delivering a truly game-changing experience.”
The Docklands venue has been known as Etihad Stadium for almost a decade, a naming rights deal signed with Etihad Airways in 2009.
The announcement comes after the Victorian government recently revealed they would undergo a $225 million makeover to the Docklands area in the coming years.
Marvel have recently increased their affiliation with the AFL, partnering ‘Sunday Funday’ which admits free kids on Sunday games.
Dockland’S Previous Names
Colonial Stadium: 2000 – 2002
Telstra Dome: 2002 – 2009
Etihad Stadium: 2009 – 2019