Legendary AFL personality, Lou Richards, has passed away, aged 94.

He is understood to have passed away peacefully in his nursing home.

Richards played 250 games for Collingwood and kicked 423 goals between 1941 and 1955 and captained the Magpies to the 1953 premiership.

Following his football career, he went on to become a giant of football broadcasting. He become a commentator and star of Channel Nine's Sunday Footy Show, which he still appeared on until recent years.

He started his broadcasting career at Channel Seven, where he worked for two decades, before moving Channel Nine where he worked for 15 years.

He is a member of theย inaugural class of inductees to Collingwood Football Club Hall of Fame, he is a Collingwood and AFL life member and is a member of the AFL Hall of Fame.

Richards' infectious personality and lovable character touched many and he was one of the most revered figures in the game's history.

Coutnless tributes have already flown in since news of his passing emerged.