SYDNEY, AUSTRALIA - AUGUST 03: Connor Idun of the Giants is showered with Gatorade by his team mates as they celebrate victory during the round 20 AFL match between the Greater Western Sydney Giants and the Sydney Swans at GIANTS Stadium on August 03, 2019 in Sydney, Australia. (Photo by Mark Kolbe/AFL Photos via Getty Images )

Gatorade has ended its partnership with the AFL, according to

The report states that that the AFL is looking for a new sports drink provider after Pepsico, the parent company, cut ties with the league on Monday.

The current three-year deal was set to expire at the end of this year and saw Gatorade supply all 18 clubs as the AFL’s ‘Official Hydration Partner’.

Collingwood skipper Scott Pendlebury, Geelong champion Gary Ablett and Swans co-captain Luke Parker were named brand ambassadors when the deal was signed in 2017.

In an email reportedly seen by, Pepsico explained that they did not want to end the partnership “but are investing less in sponsorship arrangements because sports drink sales are falling.”

It is understood that the deal with Gatorade was lucrative for the AFL.