Former Brisbane great and Fox Footy analyst Jonathan Brown has ripped the performance of GWS star forward Jeremy Cameron.

After an impressive game against the Fremantle Dockers, the reigning Coleman medallist went missing in Thursday night's clash against the Blues, being well held by Jacob Weitering.

Cameron registered just seven disposals on the night with no goals to his name.

On the other hand, emerging rookie Jake Riccardi kicked two very important goals in the final quarter that saw the Giants take control late and emerge victorious.

Talking on Fox Footy post-game, Brown believes Cameron "should be embarrassed" by his output.

“(When) Jeremy Cameron goes back and watches that replay tonight, and sees what (Jake) Riccardi did in those moments, and the way he gets around the field and the way he competes - Jeremy should be embarrassed,” the Brisbane great said.

“I’m a fan of Jeremy Cameron, but too many times this year he’s looked disinterested and he hasn’t played like a big man.

“You might say he’s a bit slight, no, he’s a key forward.

“He’s a power forward, he gets paid like a key forward, he needs to take hold in those moments with physicality, and he just hasn’t been able to do that.

“Riccardi is showing the way. A third-gamer is showing the highest-paid player in the competition the way to do it. They play the same position.”